Mortgage broker SPF was Melanie’s first client when she set up Bien Media and she is proud that it remains on the roster today. She was already very familiar with the company as she had been their in-house head of media relations for five and a half years, so all in all she has done the company’s PR for 17 years - and counting.

SPF’s aim is to keep a significant profile in the quality press, commenting on mortgage and property stories. It is a crowded marketplace with several other national mortgage brokers vying for coverage, but SPF believes it is vital in reminding key introducers, such as Savills and other estate agencies, that the company is ready and waiting to assist with any mortgage referrals.

Over the past 12 years, Bien Media has generated more than nine thousand press mentions for SPF. There have been many memorable pieces of coverage such as front-page quotes from chief executive Mark Harris in The Times, The Daily Telegraph and The Evening Standard.

Melanie also regularly ghost writes articles for CEO Mark Harris in a variety of national and trade publications. The key to the volume of quality coverage that SPF receives is a mix of proactive and reactive commentary on a range of topics.

Melanie also wrote the content for the SPF website, as well as content for a suite of brochures and corporate communications.