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MT Finance hires Bien Media to raise profile

Melanie Bien • Mar 25, 2019

Specialist lender MT Finance has hired PR agency Bien Media to raise its profile in the press.

The lender, which was established in 2008 and specialises in short-term loans, including auction finance and bridging loans on both a first and second-charge basis, is recognised throughout the industry for its speed and service. It has established a good profile in the trade press but felt that it would like to consolidate this and build more of a presence in the national press.

Gareth Lewis, commercial director of MT Finance, says : 'We find ourselves in a time of economic uncertainty. As Brexit remains unresolved, consumers are unsure of their next steps when it comes to property transactions. Are values at the bottom, are there opportunities to make good purchases or add value to a portfolio?

'However, where there is uncertainty there is often opportunity and we are seeing an increasing number of investors looking to make the most of this, purchasing and developing their portfolios further with shrewd investment.'

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Houso, the off-market property app, hires Bien Media to boost its profile

by Melanie Bien • 03 Feb, 2020

Houso, a revolutionary new property app which allows vendors to gain pre-market exposure for their home in order to gauge interest before committing to selling for free, has hired property PR agency Bien Media to raise its profile in the press. Ben Johnston, founder and director of Houso, says: ‘Anyone who’s experienced the torturous home-buying and selling process knows the current system is simply not working. With so little stock for sale, and far more demand than supply, vendors won’t seriously entertain an offer from a buyer unless the buyer’s own home is under offer. But if you haven’t found a dream home to buy, why risk marketing your own property? If you receive an offer, the pressure is on to find your next home and you may end up buying something which is ok, not brilliant, just for the sake of it. This is where wrong decisions are made.’ Houso aims to solve these problems and remove uncertainty by enabling vendors to list their home, for free, in order to gauge buyer interest. This pre-market exposure enables vendors to build a waiting list of people keen to buy their home. It gives the vendor the confidence to go house-hunting themselves, safe in the knowledge that there are interested parties in their own home. Then when the vendor finds their perfect next home, the transactional time could be greatly reduced. Melanie Bien, director of property PR agency Bien Media, says : ‘We are delighted to be working with Houso to raise awareness of what they are trying to do, which is to resolve what are real issues with the whole process of buying and selling property. Anyone who has sold a home has been there – trying to find an interested and qualified buyer at the same time as finding the dream home that you wish to buy, and having an offer accepted on it. That’s a lot of pressure on things happening at the right time and in this market with such low levels of stock available, it’s increasingly difficult to achieve.’ www.houso.co.uk